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One of the most important aspects of online advertisement is that it is not limited by time or location. Due to the high flexibility of the online ads they can reach across many countries and all over the world. Also these advertisements can be really interactive. Examples of these interactive ads are online video ads of various products. These ads are complementary to the television ads and can thus provide a large directory for the customers to view ads for a wide range of products. Also these ads are popular with the online customers since they allow you to see ads only when desired, quite unlike the interruptive ads found on television.