Marketers know that 20% of buyers consume 80% of the same products. Your goal as a business owner is to identify who are included in that 20% and find others who are like them. The heaviest users of your product are your niche market that, which you should attempt to dominates.

So, how do you find your niche market? Well, first, it is important that you are familiar with it. For most people, they choose a niche they are interested in, a topic where they can say something useful and important.

You will also need to find the most competitive keywords related to your chosen niche. For this you can use the Google AdWords Keyword Tool or Google Trends to track the popularity of certain search terms to find out whether they are trending up or down. It is important to choose a niche where you can expect future growth.

Of course, you will also need to consider your competition, their monetization streams and topics posted.

A lot of webmasters today express their concern over the traffic they get from Digg. Some internet marketing professionals claim that Digg is not the best option for promoting sites as it requires a lot of time as an investment and though there’s a lot of traffic coming from Digg, the rate of conversion is pretty low. Aside from this, many claim that the traffic coming from Digg is fleeting and will not translate to long term traffic.

My personal experiences say the same thing but this is not to say that Digg is worthless when it comes to internet advertising. It all depends on what your goals are. Social networking, as the name implies, is SOCIAL €“ that means it isn’t just a day affair and you will need to invest time and effort in the long term. By actively participating on the site, you can get a lot of readers and by making interesting content, you can actually build a Digg culture on your blog.

Many press releases have declared €“ it is social media that’s fueling this development in the internet world €“ it is sites like Digg, Delicious and many others that keeps the cyber economy afloat. Through social networking sites, you can now bring your website into the audience of millions of internet users with just a click of button.

Let’s take MySpace for example, one of the first social networking sites established. The demographics of that site shows that 36% of users are aged 35 to 54 and that there are about 500,000 blog posts published on the site which covers various topics. Now imagine the potential for free advertising on this site. With every blog post, you can be sure that someone will read it, especially if you’ve already built your network.

By showing understanding of your target market, you can build a strong audience for your blog or website without having to spend thousands for internet marketing or millions for offline advertising. Many people complain that social networking sites do not work and that it is but a waste of time, but seasoned internet marketers agree that social sites are important especially for startup sites since this is the easiest way they can bring attention to their otherwise obscure website.

How does it work? Well, it’s quite simple €“ we look carefully at ourselves and work out what it is that we do well, and why it is that those things we don’t do well are so hard. Finding the root is important as, once we know where to look, we can start working on that area of our personality and strengthen weaknesses in that area.

Positive thinking can help in health terms €“ it has been shown that those who ‘fight’ illnesses can recover more quickly €“ and in general terms, as we enjoy a happier and less stressful life, but in business terms the power of positive thinking comes into its own.

Courses run by the Enlightened Wealth Institute are designed to help people who need to enhance their confidence in order to get more out of life, and there are many books and ebooks that can help you on the way to unleashing your positive side.

Positive thinking is, quite simply, a mental attitude that we are not programmed to bring to the fore, one that €“ as people €“ we have, but often don’t use.

There are those who dismiss positive thinking as a myth, but this is clearly not the case, and there are several outlets and organisations who deal in teaching us how to access our talent for positive thinking €“ the Enlightened Wealth Institute is one such €“ particularly in relation to how we operate in business.

Those that live a life that is enhanced by positive thinking are able to make decisions in a better light, and to take major leaps without being afraid of doing the wrong thing €“ very important assets in the world of business.

Whether you train to harness the power of positive thinking via a book or an ebook, or by an organisation such as the Enlightened Wealth Institute, the advantages of utilising positive thought will enhance you life in both health and business.

2. The Power of YOUR Mindset – When it comes to being an entrepreneur, it can be very daunting to face your F.E.A.R. (False Evidence Appearing Real) and I vividly remember Karen Nelson Bell sitting down with me on a personal one-to-one discussion in 2003 where she laid it out plain and simple that you MUST visualize your future as today and even write a letter to Robert Allen or your loved ones as if it was three years out and here is the exercise:

• Write the letter in your positive, “I’ve achieved all my dreams possible”, state of mind and invoke ALL five senses in your letter. For example, describe the smooth grip of your leather steering wheel on your red convertible corvette as the wind brushes your hair and the sun caresses your skin as you roar down the pacific coast highway toward your 5,000 square foot home overlooking Laguna Beach”