Comments on: Google… Changing the Face of Offline Consulting

By: Dave

Dave — Sat, 28 Nov 2009 15:18:38 +0000

This is Powerful! More social proof for Social Media Marketing. Local businesses need to jump on this now. And we are here to help them.

By: maria gudelis

maria gudelis — Wed, 18 Nov 2009 19:07:40 +0000

Mike you rock – you answered it better than me!

By: maria gudelis

maria gudelis — Wed, 18 Nov 2009 19:06:55 +0000

Yes – one of the packages in my products I recommend you to offer to your offline client is called:

“Social Media Package”

Cheers, Maria

By: maria gudelis

maria gudelis — Wed, 18 Nov 2009 17:58:01 +0000

Absolutely Tim – great idea to move the ‘referrals’ into the social sphere!

Can put it in the contract too if you are managing their social media – allow – get permission from them to allow you to do like 5-7 a week on it or something

By: Rick Crow

Rick Crow — Tue, 17 Nov 2009 20:50:10 +0000

@Keith — you capitalize on this by educating your clients and working with them to develop a social media marketing strategy (i.e., the Social Media Package + Online Marketing blueprint).

By: Mike Feddersen

Mike Feddersen — Tue, 17 Nov 2009 19:11:38 +0000

Keith,

With the movement of the world from big business towards social networking I can imagine that an offline consultant will be moving their clients into as many social interactive places as possible. I saw this morning an old neighbor that now lives in Texas asking “if anyone could recommend a Vetinarian in her current hometown”. With a social search engine many of your friends may have already talked about vets in their blogs or mentioned it elsewhere in a chat(60 percent of the USA has at least one pet, 80 percent of pet owners have more than 1 pet). Now those results will be at the forefront in their search results. For you as a consultant you will be actively getting testimonials from your clients and helping them capitalize with ‘good’ testimonials. These can be placed on blogs of the vet with high keyword use for the area and like Tim said above “referrals from satisfied clients as part of payment.” Just as the celebrity ‘inclined’ will drop names to feel important, now a smart consultant will have their clients ‘dropping names” of new customers in their blog. I’m sure you could think of clever ways to do this, contests, congratulations to, etc.

By: Keith Price

Keith Price — Tue, 17 Nov 2009 17:40:07 +0000

Well, I’m stumped. I’m not seeing a way to capitalize on this for offline consulting.

Can you connect the dots?

By: Tim

Tim — Tue, 17 Nov 2009 16:50:15 +0000

This will certainly bring more people online when they look for professional services and away from print ads. I know I can find results from Google and from my friends in their personal networks.

If we were smart, we would all start or ramp up our referral strategies. Some people currently, for example, ask a satisfied account to give them referrals as part of payment. Now, you might ask or require a satisfied account to make entries about you in their social networks.