Secret #61: Choose Your Real Estate Auction Format Wisely
maria gudelis | April 25, 2008
EBay has two selling formats for real estate. The first is the auction format, which is designed to sell items in a quick time period. You’ll use the auction format if you want or need to move your property in less than 30 days. Final auction results are binding. The second format is the classifieds. You’ll use the classified format if you are looking to sell your property in 30 to 90 days. A classified ad is non-binding for the buyer and is designed to be used as more of a bulletin board to collect lead information of people who are interested in your real estate. This enables you to collect the names of potential buyers, send them more information, or contact them to close the sale offline.
I’ve found that the classified section also is a great tool for lead generation for other properties I have now or that I might acquire in the future.
