Maria Gudelis

So, how do we find these homeowners in default or behind on payments? There are several ways in which to find motivated homeowners! Newspapers, ads, signs, courthouse, and attorneys, just to name a few. See, when a homeowner is delinquent on their mortgage, a legal notice, or notice of default, must be sent to the homeowner to let them know that their property will be going to auction soon. These legal notices are published weekly — sometimes daily — at the courthouse. Some counties have a website or newspaper that lists all the legal notices. When you find the notices, call up the homeowner and see if you can help them out of their situation. This is one way to find motivated sellers, because their home is going to the auction soon.

The national foreclosure statistics for 2005 are strong indicators of the wealth that awaits investors who understand defaulted notes. According to RealtyTrac™, the number of properties in some stage of foreclosure increased every quarter of 2005 for a year-to-year increase of 25%.
The District of Columbia experienced the largest increase (300%), followed by Massachusetts (199%), Connecticut (188%), and Michigan (170%). Even California, with its reputation for
wealth and growth saw an increase of 16%.
Will these numbers hold or even increase? It’s quite possible. Ironically, these near-historic levels have come at a time of solid economic growth, low unemployment, rising home prices,
and attractive interest rates. If any of these indicators were to turn south, the number of delinquencies would likely increase.

Homeowners in default are looking for a way out and a fresh start. Who wouldn’t want their insurmountable debt erased? But it’s foolish to assume they will beat a path to your door with
just a little prodding. Even the world’s most established products and services are aggressively marketed without end. Marketing is absolutely necessary because it works. Why else do we pay
twice as much for a bottle of name-brand aspirin?
Marketing is not a one-time event. It’s a campaign that grows and adjusts for as long as you are in business. I cannot stress enough the importance of following through on the marketing.
My mentors taught me that it is at the 3rd point of contact (letter or phone call) that you will make the sale – so don’t give up after sending one group of letters out to notice of default folks.

Once your marketing machine is up and running, you will
discover that persistence really does pay off . . . big! Try starting with 3 methods of marketing:

1. Put Signs up in the neighborhood you are farming simply stating “I buy houses, call xxx-xxxx now”.
2. Put an ad in the newspaper classified real estate wanted section “I buy houses, call xxx-xxxx now”
3. Send letters out to notice of default folks making it personal by hand writing the addresses and a simple 4 sentence letter saying you’d like to buy their house.