Insider Secret #67: Understanding Foreclosures
maria gudelis | May 5, 2008
There are several reasons homeowners become delinquent on their mortgages. It could be because of a job loss, divorce, death of a spouse, illness, job transfer, and so on. These are all unfortunate situations, but the truth of the matter is these situations happen all the time. It’s now your goal to help this homeowner get out of this situation. You are trying for a “Win-Win”. You want to make money; they want out of their unfortunate situation. Most people have a lot of pride in their home; therefore, the biggest challenge they face is embarrassment. They don’t want their friends, family, and neighbors to know they are about to lose their home. So they would rather take a loss — “sell the home” and start over from scratch.
