Maria Gudelis

Wow – an interview with someone who even CEO of Google, Eric Schmidt goes to for expert advice..

Listen in to this Maria Gudelis exclusive interview with her ‘mystery’ Guest Expert.

Need the transcript?

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Psst…don’t forget to let me know what you thought of it or ANY questions you might have by leaving a comment below!

The FTC ruling we discuss in the show:

Click Here for the FTC PDF Document on Endorsements and Testimonials we will cover The Federal Trade Commission announced recently that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act.

Maria Gudelis will be interviewing a Guest Expert who will explain the Ins and Outs of the new FTC rulings and how it relates to your Offline Consulting business specifically, and business in general.

We’ll also cover this part of the FTC rules: § 255.3 Expert endorsements.

(a) Whenever an advertisement represents, directly or by implication, that the endorser is an expert with respect to the endorsement message, then the endorser’s qualifications must in fact give the endorser the expertise that he or she is represented as possessing with respect to the endorsement.

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