3 Reasons Why YOU Need a Facebook Fanpage
maria gudelis | May 18, 2010
3 Reasons Why You Need a Facebook Fanpage…and more!
Here is an excerpt from my recent radio show segment on the topic of 'why Facebook'…
Here’s the thing.
There are a lot of individuals right now that are trying to figure out this whole social media.
Specifically if you’re a business owner, or if you are an entrepreneur, or if you are a marketing consultant you’re trying to figure out what the best bang for the buck is online with social media.
The main question a lot of executives that I deal with every day is this, “Maria, what will be my return on investment if I do this?”
Because the dilemma that a lot of marketing executives are in right now is they are bombarded with so many options, so many different marketing channels to invest their marketing dollars into, they want to be sure that this just isn’t a passing fad.
Come on now, has that not perhaps passed your mind that is this social media just a fad?
Are companies and individuals really benefitting from it, profiting from it? I don’t even say the words “making money” or make it sound almost too unprofessional cliché and just for the biz opp type crowd.
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Last chance, get your Social Media Certification
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The reason why is because this is indeed one of the most powerful marketing channels can use from Dell Computer to a little pizza restaurant in New Orleans that all of sudden went from 1,000,000 dollars in one year they attributed 20 percent of their revenues from social media and then they’re franchising their pizza restaurant.
We are constantly doing that for our clients and we sort of figured a formula around that.
What I’d like to do on this radio segment is share with you specifically three reasons why you need a Facebook Fanpage. If you were to picture a blueprint to a house, for instance, and let’s talk about a social media blueprint that you have.
One of the key foundations, not the only one, but one of the key foundations is having a Facebook Fanpage.
So, if you don’t mind, I’m going to dive right into what those three reasons are.
There is a consumer awareness need out there, because there’s lots of other information and products about social media and how to make a quick buck using it that are frankly just flat our wrong. I wanted to give you some solid information that we’ve seen over and over again, we’ve used and we’ve used for clients over and over again and what’s working.
Let me dive right into three reasons why you need a Facebook Fanpage.
Let’s dive into the first one. The first one is marketplace.
Facebook right now there are over 400,000,000 active unique users on Facebook. What that means is that Facebook is bigger than a country, it is bigger than the population of the United States.
So, marketplace. You have a virtual marketplace now at your fingertips that you can access from anywhere in the world.
For instance, right now I’m in Canada, I just had a great walk with my dog on the beach, it’s a great day here during the week on a Tuesday, midmorning, and it’s just fantastic that now I can reach out to anyone in the world from prospects in Jerusalem all the way to London, England, all the way to Hong Kong, to the Philippines, to the U.S., to Canada, to anywhere in the world.
The internet is big, right? It’s just huge.
So, is there one spot, once central water cooler that you can hang out at and you can start to build a relationship with other individuals and converse with them? That is Facebook. So, that’s your first reason, just the sheer marketplace alone. It’s a growing trend. Your trend is your friend, you want to be where lots of individuals are, so that’s a pretty big deal.
Let’s talk about the second reason....click here now for your FREE download of the rest of the Transcript to get your 2 other reasons!
Enjoy, Maria Gudelis
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Last chance, get your Social Media Certification
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Twitter: zdan06
says:
We all knew that FB has a billion users all over the world, and most internet marketer using this medium to market such business and other sites. And yes, FB fan page has a big influence to viewers, it will add a huge number impression of your sites.
Twitter: kelvinbrown
says:
Hi Maria,
Solid info as usual.
However, there is an error when clicking on your domain name in the accompaning pdf.
It comes out as, http://www.maria%e2%80%90gudelis.com/
Kelvin
Twitter: mariagudelis
says:
Thanks Kelvin for pointing that out- question – what pdf?
Twitter: kelvinbrown
says:
http://wildhorsetraining.s3.amazonaws.com/3ReasonsWhyYouNeedAFacebookFanpage.pdf
Twitter: mariagudelis
says:
Thanks – call me blond! i’ll let Trish now and get it fixed!
Twitter: billbean
says:
Frequently, I work with clients who think Facebook is for kids or for those wanting to play Farmville or Mafia Wars or similar. It's amazing how clueless they are as to the sheer numbers of people using Facebook daily with regards to purchasing decisions. The Fan Page is a complete "no brainer" in my book.
Twitter: http://www.marketinghuddle.com
says:
Maria,
I agree with you and see FB as the "800 pound gorilla"…but I also think that we should never let ALL of our marketing be solely on Facebook because what if anything changes with how they allow you to communicate with our audience in the future…so we must continue to direct people to our blog and email follow up lists.
I set up my Fanpage with an intro video as well as Aweber opt-in box: http://budurl.com/PRISMFanpage (I used a neat tool to create the fanpage in minutes)
I am signed up for your Social Media Certification and can't wait to jump in, you always provide the steak with the sizzle!!
Regards,
Mike Saunders, MBA