Maria Gudelis on How to Target Market

maria gudelis | June 28, 2010

How to Target Your Market makes the difference between whether you are BROKE or on vacation sipping Mai Tai’s on the BEACH!

1. Watch the video below and CONTEST  – Win a NOOK –

2. Comment below and GUESS at what ‘mistake’ I made in the Video!

==> Enter to win a Nook – just guess below via a comment on what you think my mistake  / BLOOPER was in the video!

AND…tell me what you think as well!  What’s your experience in target market – how has it helped you!

Cheers, maria Gudelis

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[VIDEO] Selling a Red Brick with A Story – Winner of Cannes Greatest Salesmen Award

maria gudelis | June 21, 2010
This is a great video.  Watch it now.  Todd Herman (a fellow Canuck!) won the contest put on by internationally renowned advertising firm OgilvyOne.  Got him a great trip to Cannes to boot!

Tell me below what you think too with a comment!  Do You Like it?  And WHY!

Why I love it the Todd Herman "Greatest Salesperson in the World" Video:
 


1. What a way to craft a story into the sales message
2. Unique twist to it – what a way to add emotion to a 'simple red brick'
3. I LOVE the reference to "Ancient Sumerians" -  how a simple red brick built EMPIRES! 
4. The BENEFITS – "Every red brick represents a DREAM" – an action – Used to build street to "CONNECT US ALL" – what a way to bring in  HUGE BENEFITS!
5. Use of one of the most powerful word in sales – YOU – (words like "like the greatest creators before YOU")
6. Tying it to a charity – Red Cross
7.. Oh and so much more -  Watch it below!
8. Todd, I don't even know you but a BIG CONGRATS to you and hope Cannes was a BLAST for you!









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