Niche marketing is probably the most powerful tool in a business owner’s toolkit. Niche marketing is the “targeting, communicating with, selling, and obtaining feedback” (The Business Owner’s ToolKit) from the users of your product.

Marketers know that 20% of buyers consume 80% of the same products. Your goal as a business owner is to identify who are included in that 20% and find others who are like them. The heaviest users of your product are your niche market that, which you should attempt to dominates.

So, how do you find your niche market? Well, first, it is important that you are familiar with it. For most people, they choose a niche they are interested in, a topic where they can say something useful and important.

You will also need to find the most competitive keywords related to your chosen niche. For this you can use the Google AdWords Keyword Tool or Google Trends to track the popularity of certain search terms to find out whether they are trending up or down. It is important to choose a niche where you can expect future growth.

Of course, you will also need to consider your competition, their monetization streams and topics posted.

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