Check out this new Awesome Plugin
maria gudelis | June 29, 2011
Check it out now!
It’s one piece of OUTRAGEOUS advertising!
maria gudelis | April 12, 2011You have to see this to believe it! I was driving down Highway 401 yesterday on the way home to Sarnia…and we stopped in mid sentence our conversation when we saw this pick up truck and the domain name it was advertising!
Check it out below the picture…note it is for a cause – and you gotta admit – It's one piece of OUTRAGEOUS advertising! Tell me what you think via a comment below!
[VIDEO] Selling a Red Brick with A Story – Winner of Cannes Greatest Salesmen Award
maria gudelis | June 21, 2010This is a great video. Watch it now. Todd Herman (a fellow Canuck!) won the contest put on by internationally renowned advertising firm OgilvyOne. Got him a great trip to Cannes to boot!
Tell me below what you think too with a comment! Do You Like it? And WHY!
Why I love it the Todd Herman "Greatest Salesperson in the World" Video:
1. What a way to craft a story into the sales message
2. Unique twist to it – what a way to add emotion to a 'simple red brick'
3. I LOVE the reference to "Ancient Sumerians" - how a simple red brick built EMPIRES!
4. The BENEFITS – "Every red brick represents a DREAM" – an action – Used to build street to "CONNECT US ALL" – what a way to bring in HUGE BENEFITS!
5. Use of one of the most powerful word in sales – YOU – (words like "like the greatest creators before YOU")
6. Tying it to a charity – Red Cross
7.. Oh and so much more - Watch it below!
8. Todd, I don't even know you but a BIG CONGRATS to you and hope Cannes was a BLAST for you!
